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Our History:

Celebrating 61 Years of Service, Service, & More Service!
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I always insist that we treat each and every customer as if she were our one and only customer. I can't imagine doing business any other way."

These are the words of Eddie Smith, National's founder and my father. And like my daddy before me, I can't imagine doing business any other way either! I'm proud to continue the legacy that he started more than 61 years ago. And I'm both lucky and blessed to share that tradition of service and smiles with great customers like you.

Let me tell you a little story about my daddy...

Eddie Smith lived and breathed North Carolina. He lived in Lexington almost all of his life. Back in the early 1950s, Lexington was the heart of America's hosiery-knitting country, and a little thing called direct mail was introducing itself to mailboxes across the country. Eddie was young and full of energy, eager to provide for his family – his beloved wife, Sarah and two little ones, Eddie Jr. and Lynda (yes, that's me!).

A humble visionary, Eddie realized a formula for success. He saw an opportunity to combine his burgeoning hosiery shop with this newfangled mail order concept. So in September of 1952, Eddie sent out a simple 8-1/2 x 11 flyer. Would it work? Would it stumble? Well, he and his three loyal co-workers sat in anticipation, and sure enough, they received and filled their very first order – a dozen pair of hose, shipped right to the customer's doorstep.

And the rest, as they say, is history!

Here we are, more than 50 years, 200 co-workers and, best of all, millions of satisfied customers later. A lot has changed in that time. We've grown from Daddy's little hosiery outlet to offer an entire line of apparel for the mature woman. With hosiery came lingerie, sleepwear and loungers, tops and pants, and so much more. We guarantee everything we sell 100%, down to the very last thread, just like that very first pair of hosiery. We work hard to find styles and sizes that will fit you right, fabrics that will cradle you in comfort, and colors and prints you'll want to wear again and again.

But despite new trends, new merchandise and ever-changing needs, the one thing that hasn't changed at National is our dedication to the customer. We know her. We love her. And we want to take care of her. We want to listen to her on the phone. We want to carefully pack and send her order. We want her to be comfortable, not only in her clothes, but comfortable that she's got a garment that will last.

We want her to know that she'll get the same attention to those not-so-little details every time she graces us with her presence. She's got friends at National. And let me tell you, no matter what happens, that's never going to change! So many of you have written to tell me your thoughts and ideas. Do you know how happy that makes me? Tickled! So keep them coming. If you have something to say or share pick up a phone or a pen and tell us what else we can do for you. That's what friends do!

You know, no one will ever be like my daddy. He was one of a kind. But his impact and influence on this company lives on. We do our best every day to live up to his promise, and I vow to continue that legacy. I can say without any hesitation that our customers are family, from my daddy, to me to you. Family. That's what National is all about.

Our Pledge To You...

"Our whole team of committed associates join me in thanking you for all the confidence and goodwill you've kept sending our way — some of you for 20...30...40...and even 50 years!

Whether...

 it's Diane, for over 30 years she has served customers like you with the best possible customer service. With a smile in her voice she listens to your request and is eager to help you with any questions you may have or just to make your shopping experience a pleasure. As always satisfaction is guaranteed.
Kathy, one of our dedicated customer care counselors, meticulously reviewing your pant set, asking questions, and taking notes so she'll know "just how it looks and feels" when you're ready to order,
or Pat, one of our speedy order processors, rushing to beat the cutoff so we can have your pant set to you in time for vacation,


...I pledge that — start to finish — each and every one of us here at National continue living out my founding philosophy of "treating each and every customer as if she were our one and only customer."

All backed — of course — by my 100% Satisfaction Guarantee.

We so look forward to continue showing you just how convenient and enjoyable shopping by mail — and the web-can be!"

Sincerely,

Lynda Smith Swann
President


Eddie Smith, Founder
Lynda Smith Swann,
President & Co-Owner
Celebrating 61 years of service, service & more service!

 


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