Voted Best Online Shops 2020 by Newsweek

ShopNational Ranks Number 1


Newsweek has recognized ShopNational as #1 on their list of Best Online Shops 2020 for Women’s Fashion (single brand). The selection of ShopNational as the best in its category resulted from a rigorous research process in collaboration with Statista, a leading worldwide information hub and database. Their research included:

  • An initial screening process resulting in 9,500 qualified online shops in the United States
  • An additional screening for the most relevant websites, sorted into 39 categories
  • More than 8,000 online shoppers assessing subjective criteria
  • Professional testers evaluating 48 key criteria, including structure & usability, trust & security, purchase & delivery, technical performance, and service & communication

We’re in good company. Companies such as Chadwicks, Victoria’s Secret, and Bebe also made the list – we’re truly honored to be ranked at the top amongst such commendable brands.

Getting here has been a story of hard work and inspiration.

Eddie Smith started building National® in 1952, and against all odds, paved the way for the company to become who you see here and now. He was able to prevail through practices which we continue today, of strong integrity, diligent work, and giving back to the community. His mantra was, “Treat each customer as if they’re the only one.”

Why Us?

It’s personal. Lynda Smith Swann, Eddie’s daughter, inspires and empowers women by continuing her father’s legacy, with a majority female executive staff piloting and prospering the company. Her sentiment of personal care is delivered through uncustomary advantages which set ShopNational apart:

  • A “Thank You” card is hand-placed into each package. Lynda sometimes even writes a personalized note to her customer.
  • All product inventory is kept in-house, with a dedicated, well-trained staff ensuring quality control, shipping, and returns are done promptly and properly.
  • Our customer service team is also in-house, so you speak to us, not an outside representative. Available 24/7, our call center has immediate physical access to our product line, so that they may genuinely understand your questions to assist you best.
  • No-risk shopping. Every order is backed by the Eddie Smith 100% Cheerful Guarantee, our commitment to each individual customer to ensure they are heard, understood, and heartened by a positive outcome.
  • We are dedicated to our mission of providing a comfortable lifestyle for women, from empathetic product selection and design to trustworthy, easy ordering and delivery.

We are delighted to see this dedication affirmed by Newsweek and by the many shoppers who have found ShopNational to be the best online shopping site for their needs.

Thank you for being a part of our story, and as always, for choosing to shop National®.

Mr Smith With Quality Control
National Wholesale
Mr Smith with Hosiery
Lynda Swann with Daughter Parker
Lynda and Parker look at seasonal colors
Letters from Customers
Merchandising
Call Center Team Member
Filling Department
Maintenance team member
Warehouse
Call Center Team Leader
Marketing Team
Human Resources
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