Privacy Policy



At National Wholesale Co., Inc. (“National”, "ShopNational", “us”, “our”, “we”), the comfort and satisfaction of our customers (“you”, “your”, “user(s)”) is our priority, from our product offerings to your peace of mind. As you’re aware, privacy and consumer rights are of ever-increasing importance, so we respect yours as we would our own to the extent of our ability and may update this Policy from time to time. It will live at this same location on our website (“site”, “store”, "shop"). In this Privacy Policy, you’ll learn about your rights and choices, what data we collect, and how and why we may use, share, and/or store your information.


Your rights and choices | (Additional rights apply to residents of California; to view those, click here.)

As a National® customer: we retain some or all of the information you provide to us in order to serve you better and operate more efficiently. You have the right to amend, delete or erase, restrict the use of, and/or obtain an exportable copy of your personal information. To exercise this right, call us toll-free at 1 (800) 480-4673 or e-mail us with the specific action(s) you would like taken with your information and/or the information you would like to receive a copy of. Please note that if we’re attempting to process your order, payment, cancellation, or return, attempting to delete or change related information may interfere or not be possible during those times.


You may choose to opt out of receiving our marketing e-mails. Upon providing us with your e-mail address, it may be entered to receive these communications, which may include exclusive offers, company messaging, and/or notifications about special sales and events. To opt out, just click the “Unsubscribe” link located in the footer (you’ll still receive necessary correspondence regarding your order).


Upon creating an account for our store, it is up to you to choose a strong password (difficult to guess, contains a mixture of capitalized and uncapitalized letters, numbers, and symbols, and not used for any other website). For additional security, it's advised to log out of your account and close the window used when finished. Password resets may be requested at any time by contacting us at


 What do we collect? How do we collect it? 


  • Personal Information

We collect the personal information you choose to give us only at the time you proceed to place an order. Only what’s needed to process your order best is requested; this includes your name, mailing address, phone number, and e-mail address.


  •  Payment Information

To pay online, we require your payment card information, for each transaction, as we do not store card information on file. Our online shop operates only on verifiably secure web pages, so any payment transactions made are encrypted. Our current secure sockets layer ("SSL") information, McAfee SECURE™ certification, and other security-related information are always viewable within the TrustedSite® badge at the bottom-right corner of our web page. (Do not provide any payment card or sensitive information via e-mail; we do not request you to do so.) 



  • Cookies 

Like most shopping websites, we use cookies that collect data that enable us to continue to provide an efficient shopping experience for our customers. Cookies are small files transferred from a web browser to its hosting hard drive, functioning to track and gather the various types of user information that involve how a website is accessed and used. Usage information we collect via cookies may include:


  • the way you navigate our site,
  • the amount of time spent on our site, and/or
  • the products and/or types of products that you search for, click on, add to cart, and/or purchase.


Cookies may also collect other non-personally identifiable information such as the type of browser, device, operating system (i.e. Mac or Windows) you’re using, your IP address, demographic information, order total amounts, and referring platforms or domains. This information is useful in that it allows us to:


  • send automatic follow-up correspondence regarding your order,
  • show you more relevant products that may be of interest to you on our site or across the internet,
  • gain marketing insights, and
  • better understand the way our website is used to make meaningful improvements for our customers.


Cookies we use also assist with the user experience of our shop (i.e. remembering what’s in your cart from page to page) as well as user account security and convenience (remembering if you’re logged in from page to page). You have the freedom to examine your cookies and disable them partially or entirely in your web browser’s settings/preferences (note that doing so will likely limit our website’s capabilities and performance for that user).


  • Miscellaneous

We may collect information about you in other reasonable ways not specifically described in this Policy (i.e. if you contact us with questions, feedback, suggestions, submit additional information not outlined here, etc., we may maintain that as a business record; please note that any reviews or feedback submitted to us can be used by us without dues or restriction).


When might my information be shared?

National® might share your name and mailing address with other reputable companies whose products may be of interest to you; and/or with third-party marketing partners for their own marketing/commercial purposes. If you’d prefer this not be shared, you can let us know by contacting us.


We will share your information to the extent required by any legal proceedings. Your information is subject to the laws and policies of your state, though we may not necessarily exercise those.


We collaborate with third parties and analytics providers to assist with various services to our website; they may also use cookies to improve their services. While we hold them to the same privacy standards as we do ourselves, they have their own privacy policies, which we are not responsible for.


Please be aware that any ratings or reviews you decide to leave on our website could potentially be viewed by the public; for that reason, we advise that you use with care and not include any sensitive information.


What don’t we do?

We will never knowingly request personally identifiable information from anyone under the age of 13, consistent with the Federal Children's Online Privacy Protection Act (COPPA) and request that such information not be provided to us.


Any links appearing on National’s website that redirect to external websites are provided for convenience or informative purposes, so we don’t attempt to collect personal information any non-affiliated website may acquire. We are not responsible for any linked websites’ content, procedures, terms of use, or privacy policies.


National® does not sell your phone number or e-mail address to anyone.



The trust of our customers is something we value and take great pride in. If there’s anything you feel we could do to improve your experience with us, we invite you to contact us.


By using this website, you consent to the collection and use of your information as described in this Policy.


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